Whether you run a start-up business or a global corporation a website is the modern-day storefront. If you were a potential customer or new client for your own business what impression would an outdated, hard to use and badly designed website leave for you?
In this article, we are going to break down 5 of the most common signs that your business needs to update its website.
1- It’s not mobile-friendly
In 2019 more internet users are visiting websites on mobile than ever before due to this it is essential your website is mobile-friendly. This not only means your website should be easy to view and navigate on both desktop and mobile. you also need to ensure all contact forms, booking processes and purchase protocols work on all devices. The easiest way to do this is with a responsive website, this will ensure your site adjusts content to fit on the variety of screen sizes your visitors use.
2 – The site speed is slow
Slow site speed is one of the key factors a user will bounce from your website. Every second counts when it comes to site speed. You need to optimise your site for speed to ensure customers are not turned away before they’ve even entered. A slow website will also have a major impact on your organic rankings and will cost you money. A website redesign can allow you to ensure your site is optimised for site speed which gives you the user a better experience. Improving your rankings, customer satisfaction and revenue.
3 – Poor search rankings
Your website may look nice and modern, presents your businesses message well and showcases the services/products you offer. None of this matters if your website doesn’t appear in the rankings. In terms of Google on average 1st position gets 32.5% of traffic share, 2nd position 17.6% and 3rd 11.4%, with this percentage getting smaller the lower down your website ranks. If you believed you have optimised your site for the keywords you want to rank and you still get no luck in the search results, it may be a case you need to update your website. Unsecure websites, not friendly for mobile, bad site architecture, poor page speed and a bad internal link structure can all contribute to poor Google rankings.
4 – Low conversion rate
Conversions are the most important metric for most websites. You can have a high ranking website, good traffic and lots of potential leads. None of this means anything if your website has a low conversion rate. There are lots of reasons for a low conversion rate. This could be because your website is viewed as untrusted by potential customers, difficult to use on some devices, has poor persuasive copy or hard to understand. Any of these factors can be the cause of a poor conversion rate. It is important you put your website through some user experience testing find the reason for a low conversion rate and update your website accordingly.
5 – Your website is not secure
An unsecured website will be a huge put-off for potential customers especially if they have never interacted with your brand before. Websites that are not HTTPS are flagged by some browsers with a security message that will stop some users from even entering your website. This is a huge red flag and will impact your rankings and conversions. It’s important your website is secure with an SSL certificate.
These are only 5 key reasons your website needs updating. There are many other reasons your website will need updating especially with advances in technology and the way people use the internet. The rise of voice search, new devices and security measures will all impact the changes you need to make to ensure your website is kept up-to-date. This can be an extremely time-consuming task for you or your employees when added onto the daily struggles of running a business. Contacting an experienced web agency such as Your Digital Lab ensures the stress and pressure of keeping your website up to date are taken away and you can focus on the core elements of your business. Contact us today to discuss how we can help with your website and growing your business online.